SEO Training In Dilsukhnagar Training
By
Suresh Bursu

Introduction to the Internet and Search Engines

• What is the internet?
• What is a search engine?
• Types of search engines
• Why is Google different from other search engines?

Introduction to Marketing & Digital Marketing

• What is Marketing?
• What is Digital Marketing?
• Traditional Marketing vs Digital Marketing (pros and cons)
• Modules in Digital Marketing

Learn SEO Basics

• What is SEO[Search Engine Optimization]?
• Why SEO is the best module in Digital Marketing
• Difference between SEO and SEM
• Which is better, SEO or PPC?
• Why is SEO Hard?
• Is SEO Dead In 2023?

Keywords

• What are the keywords
• What is Keyword research
• How to conduct keyword research
• Types of keywords
• Keyword research tools for SEO
• How to choose relevant keywords to our niche
• Where to put SEO keywords
• keyword density, relevance, prominence?
• keyword spamming and stuffing?
• Keyword cannibalization?
• What are the LSI keywords?
• SEO keyword best practices

Basic HTML

• What is HTML?
• Tags in HTML
• Create a simple web page with HTML
• Deprecated tags
• Essential HTML tags to know for SEO

On page optimization

• What is on-page optimization
• Title tag optimization
• Adding modifiers to the title tag for better CTR
• Header tag optimization
• URL Optimization
• Image tag optimization
• Internal linking techniques
• Meta tags optimization
• Site speed optimization
• What is a sitemap? and how to create.
• What is a robots.txt file and how to create it?
• What is the difference between indexing and crawling?
• Using LSI keywords

Google Analytics

• What do you mean by analytics
• Google Analytics and its alternatives
• How to add your site to google analytics
• How to track the traffic of your website
• Google Analytics tips and tricks

Google webmaster tools or search console

• What is the search console?
• How to add your site to the search console?
• How to check the health of your website?
• What can we do in the Search Console?

Off-page optimization

• What is off-page optimization?
• What are SEO backlinks?
• Follow vs no-follow links: What’s the difference?
• What is link equity?
• What is domain authority?
• What is anchor text
• What is link building?
• Types of link building methods
  • Directory Submissions
  • Social Bookmarking
  • Blog Commenting
  • Feedback sites
  • Blog Aggregators
  • Guest Blogging
  • Broken link building
  • Misplaced Link building
  • Audio Sharing Sites
  • Roundup posts
  • Article submissions
  • Document sharing sites
  • Press releases
  • Business Directories
  • Forum commenting
• What is Link Acceleration?

SEO for local business / Local SEO

• NAP (Name, Address, Phone number)
• Local search engine listings
• Reviews (Google+, Yelp and etc.,)
• Social signals (FB, Twitter, Google+)
• Local link building
• Google local business listings

Google Algorithms

• Panda
• Penguin
• EMD update
• Pigeon update
• Hummingbird
• Mobilegeddon
• AMP (Accelerated Mobile Pages)
• RankBrain

SEO Tools

• Google keyword planner
• Ubbersuggest
• Google Analytics
• Search Console
• SEMRush
• Ahrefs
• Google auto-suggestion tool
• Screaming Frog
• Plagiarism checker tools
• Broken link checker tools
• SEO Essentials add-on tools

Advanced SEO Concepts

• Google Sandbox?
• Google Trust, Relevancy, and Authority?
• page sculpting?
• Will HTTPS affect SEO?
• What are breadcrumbs?
• What is google page rank?
• What is Link juice?
• How to know a backlink is good or bad for SEO
• Blackhat SEO and Whitehat SEO?
• SEO audit and how to do it?
• Competitor Analysis?
• 200+ search engine ranking factors
• How to delete bad backlinks
• The future of SEO